Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
For your video game client running a YouTube Connected TV (CTV) campaign in Display & Video 360 and aiming to target specific audiences, you should recommend using Programmatic Guaranteed deals.
- Open Auction
- Private deals
- Private Auction deals
- Programmatic Guaranteed
Explanation:
In Display & Video 360, the most effective way to reach specific audiences—especially for YouTube CTV campaigns—is by using first-party and third-party audience data. First-party data allows advertisers to target their own known users, while third-party data enhances reach and targeting precision using behavior and interest signals from trusted providers.
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