You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

• Include brand visuals only
• Rely on viewers to figure out next steps
• Make the call-to-action clear and prominent
• Use long storytelling without actionable guidance

Explanation

For lead generation campaigns, the video ad should have a clear and prominent call-to-action (CTA). This guides viewers on exactly what step to take next, such as “Request a Quote,” “Sign Up,” or “Book a Consultation.” Including a strong CTA ensures the campaign converts viewers into actionable leads. Effective video creatives combine concise messaging, strong visuals, and a noticeable CTA, helping potential customers understand the next step and increasing the likelihood of conversions. Without a clear CTA, viewers may engage with the content but fail to take the desired action, reducing overall campaign effectiveness.