You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

• Only focus on brand storytelling without prompting action
• Include a clear and prominent call-to-action (CTA)
• Use a long-form video without clickable elements
• Rely solely on organic engagement without prompting users

Explanation

For a solar installation business aiming to generate leads, the video ad should include a clear and prominent call-to-action (CTA). This could be “Get a Free Quote,” “Book a Consultation,” or “Contact Us Today.” A strong CTA guides viewers on what to do next after watching the video, making it easy for them to convert. Including clickable elements and placing the CTA at strategic points in the video increases the likelihood of user engagement, helping the campaign achieve measurable lead-generation goals efficiently.