You’re building a Google video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

You’re building a Google video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

• It allows you to show a series of ads in a specific order to guide viewers through a narrative and increase engagement
• It automatically optimizes bidding for maximum reach
• It measures conversion rates for each ad separately
• It only targets users who have previously purchased

Explanation

Video ad sequencing lets advertisers deliver a series of ads in a predetermined order, telling a story or guiding viewers through a journey. This sequential approach can educate, engage, and influence audiences more effectively than standalone ads, especially for campaigns aimed at increasing brand consideration. By controlling the narrative flow, brands can build awareness, strengthen messaging, and encourage viewers to think more deeply about the product or service.