You’re considering using automated bidding to make your campaign management process more efficient.

Automated bidding increases efficiency by using multiple signals to assess user intent, reducing manual effort, and automatically setting the right bid for each auction.

• Minimum and maximum bid values are determined by the daily budget
• Sets manual bids for specific times of the day
• Integrates a large variety of signals to evaluate user intent
• Saves time and marketing resources
• Sets the appropriate bid for each and every auction

Explanation:

Automated bidding in Google Ads improves efficiency in three key ways. First, it uses Google’s AI to automatically determine the optimal bid for each auction, eliminating manual guesswork and improving performance. Second, it saves time and resources by automating the complex analysis required for bid decisions. Finally, Google’s algorithms adjust bids in real time based on each user’s unique context, using a wide range of signals to accurately assess user intent.