You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is a way to hook and sustain attention?

You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is a way to hook and sustain attention?

• Start with product details immediately
• Begin with a compelling hook that captures interest within the first few seconds
• Include a long introduction about the brand
• Only focus on pricing and discounts

Explanation

To maximize view completions, a video ad must capture viewers’ attention immediately. Starting with a compelling hook in the first few seconds engages the audience and encourages them to continue watching. This could be an intriguing visual, a question, or a surprising statement. Sustaining attention involves maintaining an engaging narrative and pacing, so viewers remain interested throughout the video. Avoid long introductions or focusing solely on pricing, as these may lead to early drop-offs.