You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?
While making your first video asset for an app campaign you should prioritize, showing the product experience as quickly as possible. It must be shown with tightly framed shots focusing on app use and benefits.
- Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
- Making the brand known by pairing the logo with zoomed-out shots
- Emotional appeal through compelling storytelling to connect deeply with potential users
- Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
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