You’re creating an app campaign and it’s time to consider creative assets. What’s the cap for the number of HTML, image and video assets per ad group for an app campaign?
An ad group in an App campaign can include up to 20 assets in total, combining HTML, image, and video formats.
- 5
- 8
- 10
- 20
Explanation:
App campaigns rely on machine learning to rotate creatives dynamically and serve the right ad to the right user at the right moment. This rotation works best when there’s a wide variety of creatives in terms of content, theme, length, and orientation. Advertisers should aim to use all 20 available asset slots per ad group, ensuring the system has enough options to test and optimize for better performance. The richer the asset pool, the more effectively machine learning can match ads to user intent and placement, driving stronger results.
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