You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
For a video ad targeting consideration, prioritize showcasing the product over people.
- Emphasize multiple people to engage viewers.
- Emphasize people as a way of getting your brand or product noticed by potential customers.
- Emphasize people in order to humanize the story.
- Emphasize the product over people.
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