You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?

When creating a video ad aimed at driving reservations for a tourism company, what call-to-action (CTA) should you include to encourage users to take immediate action?

• Learn More
• Watch Video
• Contact Us
• Book Now

Explanation

The most effective call-to-action (CTA) for a tourism company aiming to drive website reservations is “Book Now.” This CTA directly motivates users to complete a booking, aligning perfectly with the campaign’s conversion goal. It creates urgency and clarity, prompting immediate action from interested users who are already considering travel. Unlike general CTAs such as “Learn More,” “Book Now” focuses on achieving measurable business outcomes like reservations and sales.