You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?

If you’re creating your first video ad and your aim is to drive consideration for your brand’s offering, you should brand often, especially in the last five seconds.

  • Brand only at the beginning and end of the ad.
  • Brand only at the beginning of the ad.
  • Brand often, especially in the first five seconds.

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