You’re planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as ‘Video played to’, what measurement solution should you use?

You’re planning to run a Google video campaign with an awareness goal, and you want to measure how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as ‘Video played to’, what measurement solution should you use?

• Reach and frequency reporting
• Conversion tracking
• Attribution modelling
• Click-through rate reporting

Explanation

For awareness campaigns, Reach and Frequency reporting allows advertisers to understand how many unique users saw their ads and how often they were served across devices and formats. This complements fundamental video metrics such as ‘Video played to’ by providing insight into ad exposure and campaign saturation, helping marketers optimize frequency to avoid overexposure while maximizing audience reach.