You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

• Start with remarketing and custom intent audiences, then expand to similar audiences
• Start with broad demographics, then narrow to remarketing lists
• Use only affinity audiences throughout the campaign
• Start with in-market audiences, then remove them gradually

Explanation

For video action campaigns, beginning with lower-funnel audiences like remarketing and custom intent ensures you reach users most likely to convert. Once performance is optimized, expanding to similar audiences helps scale reach while maintaining relevance. This strategy balances conversion efficiency with audience growth, allowing advertisers to maximize ROI while maintaining control over campaign effectiveness.