You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

Start with data segments, such as remarketing and customer match, then expand to optimised targeting.

• Data segments (remarketing, customer match) → Optimised targeting
• Affinity audiences → Detailed demographics
• Custom segments → In-market audiences
• In-market audiences → Life events targeting

Explanation:

The best strategy for a video action campaign is to begin with lower-funnel audiences such as data segments—remarketing and customer match—because they are most likely to convert. Once you’ve built performance insights from these engaged users, expand to optimised targeting to automatically discover new, high-performing audiences with similar intent, helping scale conversions effectively.