You’re planning to run a video action campaign. How should you approach your measurement strategy?

You’re planning to run a video action campaign. How should you approach your measurement strategy?

• Focus only on impressions and views
• Rely solely on click-through rate for success measurement
• Measure both online and offline conversions to understand total impact
• Evaluate performance based only on ad reach

Explanation

When running a video action campaign, it’s essential to measure both online and offline conversions to capture the complete impact of your ads. Online metrics such as form submissions, purchases, or sign-ups help assess digital performance, while offline data such as store visits or phone inquiries reveal broader results. This dual approach provides a full picture of campaign effectiveness and ensures optimization decisions are based on total return, not just immediate online actions.