You’re planning to run a video action campaign. How should you approach your measurement strategy?

How should you set up your measurement strategy when planning a video action campaign?

• Focus on measuring conversions and user actions aligned with campaign goals
• Only track video views without engagement metrics
• Measure brand awareness exclusively
• Ignore cross-device tracking and attributions

Explanation

When running a video action campaign, the primary goal is to drive measurable actions such as purchases, sign-ups, or leads. Your measurement strategy should focus on tracking these conversions and understanding how viewers interact with your video content across devices and platforms. Incorporating conversion tracking, event tracking, and attribution models ensures you can evaluate the campaign’s effectiveness in driving tangible business outcomes. Additionally, analyzing metrics like click-through rates, view-through conversions, and engagement helps optimize creatives and targeting to maximize ROI and campaign efficiency.