You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

• Call extension
• Shopping ad extension
• Location extension
• Lead form extension

Explanation

For video action campaigns focused on driving online sales, adding a Shopping ad extension allows advertisers to showcase products directly within the video ad environment. This extension helps potential customers see product images, prices, and promotions without leaving the video, streamlining the path to conversion. By integrating Shopping extensions, campaigns become more cost-effective and efficient, combining automation with compelling product visuals to increase clicks, engagement, and purchase likelihood. This approach ensures that viewers are immediately presented with actionable product information, driving measurable results for online sales campaigns.