You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers.

For World News Online’s App campaign, the quality of its Google Play listing is crucial because the information provided there is used as creative assets within the campaign. A well-crafted listing also builds user trust and encourages more downloads by presenting the app in a professional and compelling way.

• World News Online customers have higher expectations than the average user
• Information on the Play listing page is used for App push notifications.
• Information on the Play listing page is used as creative assets in App campaigns
• A high-quality listing will encourage downloads by users from the App campaign

Explanation : The quality of an app’s Google Play listing plays a vital role in the success of its App campaign. The text, visuals, and overall presentation on the listing often serve as creative assets within the campaign, shaping how the app is introduced to potential users. Just as importantly, when users arrive at a polished and well-optimized listing, they’re more likely to download and engage with the app. For World News Online, maintaining a high-quality Play Store presence is essential to maximize campaign impact and drive conversions.