You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers

When managing an App campaign for OneStop, it’s essential to focus on whether view-through conversions are being accurately tracked and appropriately valued, how users are interacting across OneStop’s app and web properties, and which users demonstrate the highest long-term value. Addressing these areas ensures a robust measurement strategy that reflects true campaign performance, captures cross-platform behavior, and helps prioritize the most valuable users for long-term business growth.

• How effective is deep linking at getting new users to install the OneStop app?
• Are view-through conversions being measured and valued appropriately?
• How are users moving between OneStop’s app and web properties?
• Which of OneStop’s app users have the highest long-term value?

Explanation :These three questions form the foundation of a strong measurement strategy for an App campaign. Evaluating whether view-through conversions are being properly measured and valued ensures you’re capturing the full influence of your ads beyond direct clicks. Understanding how users move between OneStop’s app and web properties provides insight into cross-platform behavior, allowing for a more seamless and optimized user experience. Identifying which users deliver the highest long-term value helps you focus on audiences that drive sustained results, enabling smarter targeting for improved ROI. Collectively, these questions address the core of campaign effectiveness and user engagement.