You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.

Before launching in LATAM, it’s important to go beyond simple translation. You should gain a deep understanding of the region’s cultural nuances and commonly used digital tools. The app’s user experience should be adapted to reflect local preferences, including support for region-specific payment methods. Additionally, researching the dominant device types and typical connectivity conditions in LATAM will help ensure the app performs well across varied technical environments.

• Research specific market culture and productivity tool usage in LATAM
• Customize the app’s UX and expand payment methods relevant to LATAM
• Research device usage and connectivity within LATAM
• Launch the app in LATAM before translations are complete, to test the market

Explanation:
Expanding an app into new markets, such as LATAM, requires more than just translation—it demands a comprehensive, localized strategy. First, tailoring the user experience through in-depth market research is essential. This includes aligning the app’s design, tone, user interface, and payment options with the preferences and expectations of local users. Second, technical variations must be considered—factors like device specifications, memory capacity, screen size, and battery life can significantly impact app performance. It’s also important to account for varying levels of connectivity and internet speed across the region. Lastly, while language adaptation is crucial, it’s important to remember that a single market may include multiple languages. Tools like the App Translation Service in the Google Play Console can help localize both app interfaces and store listings to meet these diverse needs effectively.