You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns.What tool within Search Ads 360 should they turn to?
For a sports equipment brand aiming to analyze post-basketball purchase behavior on their site and uncover cross-sell opportunities for future campaigns, they should utilize conversion cart data in Search Ads 360.
- Data-driven attribution
- Budget bid strategies
- Custom Floodlight variables
- Conversion cart data
Explanation:
The Floodlight system in Search Ads 360 helps advertisers track and report on user actions after a purchase—like what other items are viewed or bought. This data is essential for identifying cross-sell trends, which allows your client to tailor future campaigns based on actual user behavior.
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