You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.

To optimize an App campaign, review the asset report to spot and replace underperforming assets, and evaluate current assets for variety, appropriate sizing, and quality compliance.

• Review the asset report, but wait another month before taking action – it’s too soon to know how well the existing assets are performing
• Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones
• Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality
• Use the asset report to see which assets are low-performing and gradually swap them out for new ones

Explanation:
When taking over an existing App campaign, a crucial first step is evaluating the performance and quality of its assets. The asset report is a valuable tool for identifying underperforming creatives, which should be gradually replaced to improve overall effectiveness. In addition to performance, it’s important to ensure the campaign includes a diverse mix of asset types and sizes to maximize reach across placements. All assets should also meet Google’s recommended quality standards to ensure strong engagement and delivery. This combination of performance review, creative variety, and quality control is key to driving better results from the campaign.