January 2026 - theanswerbook

January 31, 2026

Google Ads Google Ads Certification Exams Google Ads Measurement Certifications

An advertiser generates 50 leads from their lead form. From these leads, they end up with 25 consumers worth an average of $100 each. What’s the value of each lead?

If an advertiser collects 50 leads and 25 of them convert into customers with an…

January 31, 2026

Google Ads Certification Exams Google Ads Measurement Certifications

A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google and they measure online conversions.How does this advertiser ensure that their Google tag respects the remarketing preferences of their users in the European Economic Area (EEA)?

To comply with remarketing preferences in the European Economic Area (EEA), a marketer running YouTube…

January 31, 2026

Google Ads Measurement Certifications

What are four levers you can use to optimize your audience targeting for maximum results?

Four key ways to improve audience targeting performance include leveraging first-party data, using AI-powered tools,…