How does data-driven attribution work?
Data-driven attribution uses an account’s historical data to assign credit to the ad touchpoints that…
Google Ads
Google Ads Measurement Certifications
Google Ads
Google Ads Measurement Certifications
You have a goal of maximizing reach and increasing awareness. To do so, you’re running a Video reach campaign (VRC) to keep your brand top of mind.Before implementing a Brand Lift study, which two considerations should you keep in mind? Select two answers.
If your objective is to maximize reach and build awareness through a Video Reach Campaign…
Google Ads
Google Ads Measurement Certifications
You’re working to demonstrate the business value of your company’s digital marketing investments. You currently measure media performance using channel-specific KPIs (CPM, CTR, view rates). However, you struggle to connect these metrics to overall business goals and show ROI to your leadership. You want to implement cross-media measurement and a structured experimentation framework. Which approach would enable you to demonstrate the business value of your campaigns and drive continual improvement?
• Continue optimizing campaigns using channel-specific KPIs like CTR and CPM, and run A/B tests…
Google Ads
Google Ads Measurement Certifications
When Google Ads is linked to Google Analytics, key events can be used to create conversions.How can these conversions be used in Google Ads?
When Google Ads is connected to Google Analytics and key events are set up as…
Google Ads Measurement Certifications
What do marketing mix models show advertisers?
Marketing mix models analyze how different marketing activities influence a brand’s sales performance. They’re a…
Google Ads
Google Ads Measurement Certifications
What is conversion modeling?
Conversion modeling is the practice of using machine learning to evaluate marketing performance when some…
Google Ads
Google Ads Measurement Certifications
An advertiser generates 50 leads from their lead form. From these leads, they end up with 25 consumers worth an average of $100 each. What’s the value of each lead?
If an advertiser collects 50 leads through a lead form and successfully converts 25 of…
Google Ads
Google Ads Certification Exams
Google Ads Measurement Certifications
An advertiser generates 50 leads from their lead form. From these leads, they end up with 25 consumers worth an average of $100 each. What’s the value of each lead?
If an advertiser collects 50 leads and 25 of them convert into customers with an…
Google Ads Certification Exams
Google Ads Measurement Certifications
A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google and they measure online conversions.How does this advertiser ensure that their Google tag respects the remarketing preferences of their users in the European Economic Area (EEA)?
To comply with remarketing preferences in the European Economic Area (EEA), a marketer running YouTube…
Google Ads Measurement Certifications
What are four levers you can use to optimize your audience targeting for maximum results?
Four key ways to improve audience targeting performance include leveraging first-party data, using AI-powered tools,…