Google Ads Apps Certification

Exam Name : Google Ads Apps Assessment

Exam URL :https://skillshop.docebosaas.com/learn/courses/17287/google-ads-apps-certification

Google Ads Apps Exam Solution

Google Ads Apps Exam is the exam based on the Google Ads, that they designed mainly for running on the applications. Google Ads Apps focuses on app campaigns and optimizing the app campaigns that you launch. Google Skillshop has launched a dedicated program for these ads.

About the certification course

It included modules to enhance your knowledge of the Google Ads Apps. It will provide value with the help of video lectures and testimonials. Based on the experience gained, Google also takes an online test. Once you clear the examination, Google will send you an e-mail of exam completion. You can easily access your certificate anytime in the Google Skillshop Account. This certificate is valid only for one year. After that, you have to visit the Skillshop to learn about the updates and retake the test. In case someone is unable to pass the exam, they can retake the test after 24 hours of attempting. It is a highly demanded certificate in the digital marketing industry and can help you land various jobs in the field and open freelancing pathways.

Motive of providing Google Ads App Solutions

Understanding the basics of Google App Ads exam is not possible without giving the exam itself. So we have come up with the latest questions that have been asked in the Google Ads App Certification Examination 2024 along with its answer key. The solutions are provided by the experts themselves with 100% accuracy. But the whole purpose of this is to offer you an overview of the exam. You can practice and proceed with the exam, and in case of any changes and queries, please feel free to contact us. We wish you all the best for your exam.

1. An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)
   
2. George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
3. What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)
4. Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?
5. What should you keep in mind when selecting events to measure in a Google App campaign?
6. Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
7. Why is conversion tracking critical for Google App campaigns?
8. Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
9. Felix is measuring view-through conversions (VTCs) with another network and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?
10. A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
11. What are the two most common reasons a finance company might choose to promote its app?
12. An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
13. What are the two main marketer objectives for app promotion?
14. A retail company needs to upload creative assets for their app campaign.  What aspect ratios are accepted for image assets?
15. When creating image assets for an app campaign, which two of the following should you consider? (Choose two)
16. Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
17. Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)
18. Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
19. What impact has machine learning made on the marketing industry?
20. What’s the maximum number of localised store listing experiments that can be run at once in Google Play?
21. The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
22. Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
23. Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
24. Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
25. What’s the advantage of identifying app users with high lifetime value in a Google App campaign?
26. What are the two key components of a high-quality app experience?
27. How do humans and machines work as an effective team when running Google App campaigns?
28. Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
29. Which two options are benefits of using Google Analytics for Firebase? (Choose two)
30. What are the three tracking solutions for Google App campaigns?
31. Cosmetics brand Lit Looks isn’t getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
32. A large golf booking company just launched a new app and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?
33. In what way do Google App campaigns simplify the ad creation process?
34. Where do users spend the most time when on mobile devices?
35. Why should companies with physical locations embrace app usage?
36. When setting up a new Google App campaign, which three settings must be made at the campaign level?
37. Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
38. Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?
39. Which task could the Market Finder by Google tool help with?
40. For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
41. Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
42. Which statement summarises a Google App campaign?
43. You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
44. You’re creating an app campaign and it’s time to consider creative assets.  What’s the cap for the number of HTML, image and video assets per ad group for an app campaign?
45. Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
46. Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
47. Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)
48. You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.
49. You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.
50. When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.
51. Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers.
52. Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager that you’re doing to guide the campaign? Select the best answers.
53. Why is conversion tracking critical for Google App campaigns? Select the best answer.
54. How do Google App campaigns help both marketers and users? Select the best answer.
55. You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers.
56. Why is it important for a travel app like Your Adventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best answer.
57. You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers
58. Select two reasons why a finance company might invest in app promotion. Select the best answers.
59. Which of these companies would be ready to start a Google App campaign focused on in-app actions?
60. What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)