A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

A Display campaign achieve a marketing director’s marketing goal by serving his ads on website content related to his business or her customers’ interests, based on her targeting decisions.

• A video summary of her product line will be automatically generated by the system and placed on YouTube.
• Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
• Her ads will appear above and below search results when people search for related keywords.
• Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

The correct answer is: Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.