Google Ads Creative Certification

Exam Name : Google Ads Creative Certification

Exam URL : https://skillshop.docebosaas.com/learn/courses/8992/google-ads-creative-certification

Google Ads Creative Certification Answers

If you want to make your brand stand out in the competitive digital space, the creative aspect of your ads plays a major role. Google Ads Creative Certification focuses on teaching you how to design compelling, high-performing ad creatives that capture audience attention. When you use visually appealing and strategically crafted ads across various platforms, your message connects better with your target audience. This connection helps increase engagement, boost conversions, and ultimately enhances your brand visibility. Strong creatives not only improve ad performance but also contribute to building lasting customer trust and recognition.

About Google Ads Creative Certification Course

Specially designed for marketers, advertisers, and content creators, this course helps you master the art of building effective and visually engaging ad creatives on Google platforms. The video modules included in the course will provide you with knowledge regarding the following aspects:

• Helps you understand the key principles of creating compelling and impactful ad creatives.
• Teaches you how to design ads that align with various marketing objectives and customer journeys.
• Guides you in using Google’s creative best practices to improve engagement and performance across ad formats.
• Helps you identify how different creative elements influence user behavior and campaign success.
• Provides insights on how to test and optimize creatives for better results.

After completing all the video modules, you must pass an assessment to earn the certification. This certificate validates your skills in developing high-performing ad creatives for Google Ads campaigns.

1. Describe the difference between the traditional story arc and the emerging story arc.
2. You’ve never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?
3. You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?
4. You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?
5. You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your exising video ad creative. How should you edit existing ad creative to drive more online sales?
6. You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
7. You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?
8. You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?
9. What information is automatically pulled for you when creating an app campaign?
10. You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?
11. You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
12. You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?
13. You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?
14. You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start?
15. You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?
16. For which of the following scenarios would Google’s experimentation tool be helpful?
17. You work for a media agency and need to make sure all of your clients’ Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?
18. Which set of words outlines the key principles of Google’s ABCDs of effective creative?
19. You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?
20. Which aspect ratios are accepted for image assets in app campaigns?
21. Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?
22. When making a video ad with an awareness objective, which tactic should you use?
23. You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?
24. You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?
25. You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?
26. Which of the following describes Google’s ABCDs of effective creative?
27. Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?
28. You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
29. Which two visual language elements have the highest impact on watch time on mobile devices for video ads?
30. You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to acheive this?
31. You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
32. Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?
33. Which of the following is a best practice when implementing an experiment?
34. You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?
35. You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
36. Which of the following asset types would not be accepted for an app campaign?
37. How should you approach creative effectiveness in order to boost performance of video campaigns?
38. Why is Ad strength an important section to check when creating a responsive display ad?
39. You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
40. You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
41. You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?
42. Which of the following describes Google’s experimentation tool?
43. You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?
44. How often should you view your asset report and replace low-performing assets for a Discovery campaign?
45. You’re preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?
46. App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?
47. You’re managing app campaigns for a financial services company. Which of the following assets should you use?
48. You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?