Advertising with Google Ads starts with creating campaigns based on your business
When advertising with Google Ads, you should choose the appropriate campaign type for each scenario…
Match each auto-bidding strategy to the right campaign goal.
These automated bidding strategies are aligned with the appropriate campaign goals. Target Impression Share – Visibility…
Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding is one of the key advantages of automated bidding in Google Ads. User…
Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
Uploaded ads do not provide advertisers with access to more inventory than Responsive Display Ads.…
What two types of remarketing can be used on Google Display ads?
Dynamic remarketing and Standard remarketing are the two types of remarketing that can be used on Google Display…
What are the three main automation components of Smart Display campaigns? Select All Correct Responses
The three core automation features of Smart Display campaigns are automated creatives, automated Automated conversions…
Which targeting option is best for achieving brand awareness?
Affinity targeting is an effective strategy for building brand awareness. Custom Intent In-Market Remarketing Affinity…
Which of these companies would be ready to start a Google App campaign focused on in-app actions?
An education company that has a large app user base and has assigned values to…
An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)
The education company should align its upcoming campaign objectives with app-specific goals, broader business goals,…
What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
App downloads are growing year over year and While on mobile devices, users spend the majority of…