Google Ads
Google Ads Apps Certification
George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
For George’s Google App campaign, a view-through conversion occurs when a user sees an ad…
Google Ads
Google Ads Apps Certification
What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)
Include view-through-conversion (VTC) reporting: VTC tracking helps marketers understand the full impact of their ads…
Google Ads
Google Ads Apps Certification
Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?
Hiroko can guide her machine learning-powered campaign in three key ways: by setting clear boundaries,…
Google Ads
Google Ads Apps Certification
What should you keep in mind when selecting events to measure in a Google App campaign?
Choose an event that aligns with your business goals and happens often. This should be…
Google Ads
Google Ads Apps Certification
Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
Aaron should hold off on making any bid adjustments in his Google App campaign until…
Google Ads
Google Ads Apps Certification
Why is conversion tracking critical for Google App campaigns?
Conversion tracking delivers essential data that powers the machine learning behind Google App campaigns. Conversion…
Google Ads
Google Ads Apps Certification
Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
If Clara uses the built-in Bid Guidance tool in her existing Google App campaign, she’ll…
Google Ads
Google Ads Apps Certification
Felix is measuring view-through conversions (VTCs) with another network and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?
Felix uses Google to measure view-through conversions (VTCs) alongside his existing ad network, allowing him…
Google Ads
Google Ads Apps Certification
A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
When launching an app, especially in gaming, gaining new users and driving installs is the…
Google Ads
Google Ads Apps Certification
What are the two most common reasons a finance company might choose to promote its app?
A finance company might invest in app promotion for two key reasons: to increase app…
