Google Ads
Google Ads Apps Certification
An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
They should begin the new Google App campaign for installs with a target cost per…
Google Ads
Google Ads Apps Certification
What are the two main marketer objectives for app promotion?
Marketers primarily focus on two key objectives when promoting apps: discovery and user engagement. Discovery…
Google Ads
Google Ads Apps Certification
A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?
If a retail business wants to upload image assets for their app campaign, they should…
Google Ads
Google Ads Apps Certification
When creating image assets for an app campaign, which two of the following should you consider? (Choose two)
“When creating image assets for an app campaign, consider using an action shot from the…
Google Ads
Google Ads Apps Certification
Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
The system has flexibility to create individual ads that best move a user to install…
Google Ads
Google Ads Apps Certification
Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)
Jasmeet should review the campaign’s existing assets to ensure there are enough variations in type…
Google Ads
Google Ads Apps Certification
Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
Luca should inform her client that a Google App campaign optimized for installs is eligible…
Google Ads
Google Ads Apps Certification
What impact has machine learning made on the marketing industry?
Advertisers today can process larger volumes of data than ever before, thanks to machine learning—enabling…
Google Ads
Google Ads Apps Certification
What’s the maximum number of localised store listing experiments that can be run at once in Google Play?
Google Play allows up to five localized store listing experiments to run simultaneously. 2 3…
Google Ads
Google Ads Apps Certification
The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
Five-star reviews often highlight three key qualities: visually appealing design, user-friendly usability, and fast performance.…
