Google Ads
Google Ads Apps Certification
Cosmetics brand Lit Looks isn’t getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
If the cosmetics brand Lit Looks isn’t achieving the desired reach from its Google App…
Google Ads
Google Ads Apps Certification
A large golf booking company just launched a new app and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?
A large golf booking company aiming to drive 50,000 installs before peak season should consider…
Google Ads
Google Ads Apps Certification
In what way do Google App campaigns simplify the ad creation process?
Google App campaigns simplify ad creation by automatically pulling assets from app store listings if…
Google Ads
Google Ads Apps Certification
Where do users spend the most time when on mobile devices?
Users spend the majority of their time on mobile devices engaging with apps, making apps…
Google Ads
Google Ads Apps Certification
Why should companies with physical locations embrace app usage?
More than half of consumers use mobile apps while shopping in-store, making it essential for…
Google Ads
Google Ads Apps Certification
When setting up a new Google App campaign, which three settings must be made at the campaign level?
When launching a new Google App campaign, it's essential to configure the budget, language, and…
Google Ads
Google Ads Apps Certification
Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
If Adam is learning how machines and humans work together in marketing, he’ll find that…
Google Ads
Google Ads Apps Certification
Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?
Before localizing her app’s design and payment options, Rita should begin with thorough market research…
Google Ads
Google Ads Apps Certification
Which task could the Market Finder by Google tool help with?
Google’s Market Finder tool can help identify suitable potential markets for business expansion by analyzing…
Google Ads
Google Ads Apps Certification
For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
To effectively optimize toward a target cost-per-install (tCPI) of $2, it's recommended to set a…
