Google Ads
Google Ads Apps Certification
Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
Before diving into the Google Ads interface, the first thing Alex should do is clearly…
Google Ads
Google Ads Apps Certification
Which statement summarises a Google App campaign?
A Google App campaign is an automated ad format within Google Ads that helps advertisers…
Google Ads
Google Ads Apps Certification
You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
Machine learning in Google App campaigns benefits both marketers and users by ensuring the right…
Google Ads
Google Ads Apps Certification
You’re creating an app campaign and it’s time to consider creative assets. What’s the cap for the number of HTML, image and video assets per ad group for an app campaign?
An ad group in an App campaign can include up to 20 assets in total,…
Google Ads
Google Ads Apps Certification
Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
To effectively guide the campaign, Betty can take three key actions: set clear boundaries by…
Google Ads
Google Ads Apps Certification
Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
Machine learning shifts core responsibilities, freeing up time for marketers to focus on strategy and…
Google Ads
Google Ads Apps Certification
Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)
These two points strongly support the use of machine learning over manual input: it can…
Google Ads
Google Ads Apps Certification
You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.
Before launching in LATAM, it’s important to go beyond simple translation. You should gain a…
Google Ads
Google Ads Apps Certification
You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.
To optimize an App campaign, review the asset report to spot and replace underperforming assets,…
Google Ads
Google Ads Apps Certification
When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.
When creating a new App campaign, key settings such as budget, language, and location must…
