Google Ads
Google Ads Apps Certification
Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers.
Marketers enhance machine learning performance by contributing their expertise in creativity, strategic planning, and setting…
Google Ads
Google Ads Apps Certification
Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager that you’re doing to guide the campaign? Select the best answers.
To effectively steer our Google App campaign, it’s important to set clear boundaries by choosing…
Google Ads
Google Ads Apps Certification
Why is conversion tracking critical for Google App campaigns? Select the best answer.
Conversion tracking supplies the essential data that powers the machine learning at the core of…
Google Ads
Google Ads Apps Certification
How do Google App campaigns help both marketers and users? Select the best answer.
Machine learning in Google App campaigns benefits both marketers and users by intelligently serving the…
Google Ads
Google Ads Apps Certification
You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers.
For World News Online’s App campaign, the quality of its Google Play listing is crucial…
Google Ads
Google Ads Apps Certification
Why is it important for a travel app like Your Adventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best answer.
Themed ad groups help deliver highly relevant ads to travelers by aligning the messaging with…
Google Ads
Google Ads Apps Certification
You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers
When managing an App campaign for OneStop, it’s essential to focus on whether view-through conversions…
Google Ads
Google Ads Apps Certification
Select two reasons why a finance company might invest in app promotion. Select the best answers.
A finance company may invest in app promotion to boost app discovery among potential users…
AI-Powered Shopping Ads
Google Ads
You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?
Performance Max campaigns allow advertisers to reach potential customers across all of Google's platforms—like Search,…
AI-Powered Shopping Ads
Google Ads
You’re building a product feed for a client who is new to Shopping ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.
oogle’s system will detect data quality issues in Google Ads and disapprove campaigns with those…
