Google Ads Display Certification

Exam name : Google Ads Display Certification

Exam URL : https://skillshop.docebosaas.com/learn/courses/8696/google-ads-display-certification

Google Ads Display Certification Answers

If you are trying to advertise your brand’s website, you will find various advertisement types on the Google Platform. To rank your website, you need to take the help of the display advertisement offered by Google. This is when you run a display Ad on a website related to your website or a review website; then, it acts as a backlink that helps in the influx of the customers. When the number of customers visiting your website increases, your ranking automatically increases.

To teach the Display Ads overall concept to the marketers, Google SkillShop has devised a unique course – Google Ads Display Certification Course.

About Google Ads Display Certification Course

Specially designed for the Display Ads markets and website owners to teach the skill of running effective Display Ads on Google. The video module present inside the course will provide you knowledge regarding the following aspects:-

• Help you to form a digital marketing strategy using Display Ads that never fails.
• Teaches you to develop a plan to serve a wide variety of marketing goals of the company.
• Help you to reach a new potential customer base with the help of Google Display audiences.
• It also provides you an overview regarding how to set the marketing budget.

After learning through all the video modules, you have to go through a test to help you achieve a certificate. This certificate shows your expertise in the field of running Display Ads.

Motive Of Providing Google Ads Display Certification Exam Solutions

With fulfilling the marketers’ need to practice for the exam before giving the real exam, we are providing you the latest questions asked in the exam. Along with that, we are bundling the solutions provided by the field experts.

In case you face any difficulty during your practice session, feel free to contact us. We wish you all the best for your exam.

1. Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?
2. An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
3. A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
4. A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. Select 2 Correct Responses
5. Why is using the performance targets feature after utilizing the Performance Planner recommended?
6. Which of the following goals can you achieve for your marketing campaign by using automated bidding?
7. What’s a key benefit of Responsive Display Ads?
8. Why should an advertiser consider using responsive display ads?
9. Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option.
10. Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)
11. Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
12. Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
13. Why should an advertiser consider using responsive display ads?
14. What’s a characteristic of Responsive Display Ads?
15. What two main ad formats can be used in a Google Display ads campaign? Select All Correct Responses
16. Which statement is true about Responsive Display Ads?
17. Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
18. Which Display Ad format runs in both native and non-native inventory?
19. Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?
20. Mike is interested in using automation to more effectively manage his Google Display campaigns. What’s one automation model that Smart Display campaigns provide?
21. A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
22. What are two ways in which Google Ads can fuel your business goals? (Choose two) Select 2 Correct Responses
23. An account executive manages Google search campaigns and would like to extend her reach with Google display ads. She’s trying to decide whether to use the default optimised targeting or to add more layers of targeting manually herself.
24. Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What’s the main benefit of an uploaded image ad?
25. A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.
26. Which of the following examples are suited for responsive display ads? (Select two) Select 2 Correct Responses
27. How does Google Display ads grow marketing results for advertisers?
28. Which targeting option is best for achieving brand awareness?
29. What are the three main automation components of Smart Display campaigns? Select All Correct Responses
30. What two types of remarketing can be used on Google Display ads?
31. Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
32. Which of the following is a core benefit of Google Ads automated bidding?
33. Match each auto-bidding strategy to the right campaign goal.
34. Advertising with Google Ads starts with creating campaigns based on your business
35. What are the three marketing objectives that can be met via targeting on Google Display ads?
36. How can Google Ads help you to advance your business goals?
37. Which of the following are the benefits of using Responsive Display Ads?
38. Which targeting option is best for influencing consideration?
39. Which of the following is not a component of Google Display ads’ value proposition?
40. What is a key benefit of Display campaigns?
41. Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
42. If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
43. What does Performance Planner automatically do?
44. Which statement is true about the value of Google Display Ads?
46. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
47. You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
48. Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
49. Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
50. What can the Performance Planner recommend?
51. Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
52. Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
53. When should you use responsive display ads?
54. Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
55. Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
56. What are key factors to keep in mind when choosing a bidding strategy for your campaign?
57. Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
58. What’s one benefit of using Responsive Display Ads?
59. Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
60. What are two ways Google Ads can fuel your business goals? (Choose two.)
61. Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)
62. What are two reasons a marketer might use responsive display ads? Choose two.
63. Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
64. What are two benefits of automated bidding? (Choose two.)
65. Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
66. A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
67. Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
68. Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
69. Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
70. What’s a key benefit of Responsive Display Ads?
71. Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
72. Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
73. Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
74. Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
75. Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
76. What’s provided by Responsive Display Ads?
77. Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
78. What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
79. Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)
80. Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?